For most of the history of paid search, performance measurement followed a clear cause-and-effect relationship. Advertisers controlled the inputs inside their campaigns like bid strategies, keyword ...

A new trend is brewing in retail media. Undoubtedly aided by the emergence of artificial intelligence, advertisers are today ...

While streaming continues to drive media stocks, especially around quarterly earnings, it's not clear when it will start ...

Vera Simone Nova has received a 2026 Global Recognition Award for her decades of independent research into human perception and cognition, ...

New research outlines how rising acquisition costs, creator ecosystems, and retention strategies are reshaping digital marketing across consumer technology platforms ...

The cycle of disengagement will continue to repeat, no matter how advanced the tools or how sophisticated the strategies ...

In its latest economics report, Gallup projects global GDP will rise from roughly $120 trillion in 2025 to about $220 ...

The Oscar-winning auteur discusses his latest gem, “The Christophers,” his failed “Star Wars” project, his embrace of AI, and ...

The old attribution problem was a measurement problem: tracking was imperfect, but the touchpoints existed. Statistical models filled the gaps with reasonable accuracy for most use cases. The new ...

As the playoffs loom, Houston's GM revisits the Kevin Durant trade, any regrets over offseason moves and what defines ...

The celebrated late-night comedy showcase streams live on Crave through the live CTV channel –– SATURDAY NIGHT LIVE is the #1 non-scripted series among ...

For brands that have been eyeing CTV, the door has never been more open: more inventory, lower CPMs, and an addressable ...