On December 4th, Business of Apps ran a webinar in partnership with Verve that featured speakers from Verve, Dataseat, and Kochava. Moderated by Nicole Weiss, the session focused on how Connected TV ...
The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...
What does niche streaming mean in 2025? With the vast abundance of content available to TV audiences, how can niche programming be targeted adequately toward specific audiences, and what are some of ...
Pinterest has agreed to acquire tvScientific, a connected television (CTV) advertising platform that automates and optimizes ...
The holiday season is underway, and the last thing most people want this time of year is a trip to the emergency room.
The next wave of media businesses will gain their advantage by adopting a single, integrated, AI-First platform like Akta, ...
Outcomes, properly defined, mean driving real-world business impact, not proxy metrics which often work against actual ...
Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must ...
Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps ...
If marketers can’t outspend their competition, however, they can outsmart them by identifying holiday shoppers and messaging ...
Roku, Inc. (ROKU) 53rd Annual Nasdaq Investor Conference December 10, 2025 8:00 AM ESTCompany ParticipantsDan Jedda - COO & CFOConference ...
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