Loyalty programs are always evolving based on new technology, current social trends and even the way customers think. Wanting to know more about what’s important to loyalty professionals, my company’s ...

With today’s shoppers expecting relevance, recognition and immediacy as a minimum standard, loyalty programs are undergoing a ...

ShipStation reports that e-commerce success hinges on authentic customer relationships over traditional loyalty programs, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Does everyone have a loyalty program of some kind? Seems like it. 90% of companies have some ...

Brands are losing billions of dollars propping up outmoded and increasingly irrelevant loyalty programmes that consumers are disengaged with, according to a new report from Accenture Strategy.

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

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