The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...

One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to succeed. Let’s do some branding.” “How can we make them succeed with ...

Advertising is surely big business. So big that a whopping $311.6 billion was spent in the U.S. on advertising in 2015. Insurance companies led the way in expenditure, beating other sectors of the ...

GEICO's ad campaign featuring cavemen became iconic, but what happened to the first actor behind that overgrown facial hair and overhanging brow?

Earlier this year, the insurance company Geico filed suit against Google and Overture over what they deemed were trademark violations in search related advertising. According to Geico, protected ...

GEICO and Progressive are two of the country's largest car insurance companies, and you might find it tough to decide between them. After all, Flo and the adorable GEICO gecko each make a compelling ...

James Hurman examines how major tech giants like Amazon and GEICO have achieved remarkable growth precisely because of their substantial and increasing investments in brand advertising. My most ...