As digital advertising capabilities continue to grow, automotive advertisers are off to the races to optimize the right marketing strategies to connect with future buyers. Whether it’s through social, ...

Microsoft Advertising is poised to make its automotive ad unit, Automotive Ads, available to all advertisers globally, the company announced Tuesday. The rollout, which will happen during the next ...

The partnership will make Cox’s automotive dataset available for marketers so they can connect ad exposure to buying process When you purchase through links on our site, we may earn an affiliate ...

Of all industries thrown into flux by the pandemic, the US automotive industry had some of the most sizable seismic shocks. Amid these changes, the power of radio advertising has become more ...

The new updates were announced today on Microsoft's blog and will be rolled out over the coming weeks across the USA and other markets. Microsoft has just announced nine (9!) new updates on their blog ...

Microsoft announced its monthly updates for the Microsoft Advertising platform. This includes rolling out automotive ads, new ad formats, more bidding options, vertical ads and so much more. I am not ...

As automotive advertising continues to be a key driver of revenue for radio, some operators are growing concerned over slowing spend in 2024, however, the sector is poised for a strong rebound in 2025 ...

Last year’s Super Bowl drew a significant number of auto advertisers despite a supply shortage that caused brands to think twice about spending big on marketing to spur demand. The game emerged as a ...

NOTE: Story has been updated to clarify that Ford's Super Bowl ads are regional. In one key aspect, Sunday’s Super Bowl will appear the same as it has for much of the past two decades. It will involve ...