“We hope this next chapter for Siete serves as inspiration for other Latino businesses, showing that it’s possible to build a thriving brand that honors our heritage and celebrates our culture,” Siete ...
A decade after the Garza family started selling almond-flour tortillas out of their CrossFit gym in Laredo, the Siete Foods founders are getting a pretty sweet deal. PepsiCo announced earlier this ...
The family behind Siete Foods, which manufactures a line of popular chips, just got a big payday. PepsiCo has recently purchased the brand for a whopping $1.2 billion. And while Siete’s shareholders ...
Ximena N. Beltran Quan Kiu is a writer and communication consultant with more than 10 years exploring Mexican culture and identity. Her work is influenced by her personal experience as a ...
Your Next Move, a series of conversations with some of today’s most exciting entrepreneurs, is presented by Capital One Business in partnership with Inc. As children, when the Garza siblings fought, ...
AUSTIN (Austin Business Journal) — Siete is officially part of PepsiCo Inc. The global food and beverage company announced ...
"Juntos es mejor" (Together is better in Spanish). That's the slogan behind one of the most successful family-owned Mexican-American businesses in Central Texas. If you haven't already seen it on the ...
Call it a labor of love and a savvy business vision. A Texas family has created a best-selling line of healthy tortillas and tortilla chips sold in national chains like Whole Foods, and it all started ...
Miguel and Veronica Garza grew up in Laredo, Texas, in the kind of family that did almost everything together. So when Veronica realized that a grain-free diet was helping her cope with debilitating ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Siete, an approximately 10-year ...
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