NBA legend Grant Hill had several high-profile endorsements during his pro career. One of them inspired Fila’s next collaborative sneaker release. The baller appeared in several timeless Sprite ads ...

Way, way back in 1998, Sprite recruited a supergroup of five rap acts to save hip-hop — and the universe — from the evil Emperor Zarkon in a series of ads for the soda that further ingrained the ...

Sprite is seeking to connect with consumers during the hottest moments this summer using data and contextual targeting, according to news shared with Marketing Dive. A new global campaign, “Turn Up ...

It turns out that Vince Staples the pitchman is as hilariously candid as Vince Staples the interview subject, and as cut-to-the-chase blunt as Vince Staples the rapper. Let’s just say it’s a good ...

Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The First Church of Christ, Scientist, and we’ve always been transparent about that. The church publishes the ...

The Coca-Cola Company recently announced the launch of Sprite's first global integrated marketing campaign with a new commercial featuring Drake. The commercial [watch below] which features the Grammy ...

There’s nothing trickier to pull off in advertising—and in many other things, too—than authenticity. Still, advertisers try and try and try to “keep it real.” A particularly bold example of this in ...

Sprite is apologizing after a marketing campaign in Ireland called “Brutally Refreshing” drew ire for being brutally sexist. The soda brand launched the campaign earlier this year with ads that ...

Coca-Cola Co.'s Sprite is encouraging Facebook likes and increasing its social presence via a mobile campaign. The company is running mobile banner ads within TV Guide?s iPhone application. The ads ...

Beyonce Knowles just inked a $50 million deal with Pepsi. Dec. 13, 2012— -- A Columbia University researcher has calculated that NBA star LeBron James' ads might be responsible for selling a ...