Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

One of the first lessons you learn in a marketing program is that if a business owner tries to sell to everybody, he ends up selling to nobody. As eager as the owner may be, he must home in on his ...

(Data West Research Agency definition: see GIS glossary.) A GIS function for modeling linear features in highway applications such as accident analysis and pavement management. The process has the ...