This summer, Parenta-Life Coach, Dr. Rick, offers up advice for young homeowners trying to un-become their parents whether it's entertaining at home, navigating social conversations or traveling ...

Progressive insurance has one of the most consistent advertising records thanks to its decade-long “Superstore” concept and the beloved character Flo. But over the course of the pandemic another brand ...

Nimisha Jain, who was the No. 2 strategist at Mischief, joins Chicago-based Highdive as it looks to double the size of its strategy department.

Of all the first-named doctors who are not real doctors on TV, my favorite is the fictional Dr. Rick, the Progressive Insurance “parent-child coach” who runs groups sessions to “help young homeowners ...

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more discerning than ever.

Progressive is publishing a real book by its fake life coach. The popular ad character Dr. Rick, the Mayfield Village-based insurance giant's expert in "parentamorphisis," advising adults on how not ...

Progressive CMO Remi Kent is tapping into the brand's corporate altruism for a new campaign during a fraught time for insurance companies. Why Progressive is doubling down on Dr. Rick for the summer ...