Probably not. His is an iconic role, which places him firmly in the tradition of brand characters. Compare him, then, to the Geico Gecko. Perhaps the most self-aware of the brand characters, the Gecko ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Advertising is surely big business. So big that a whopping $311.6 billion was spent in the U.S. on advertising in 2015. Insurance companies led the way in expenditure, beating other sectors of the ...

The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...

GEICO’s famous Gecko spokesman is exploring another career path, debuting his first book. Entitled You're Only Human: A Guide to Life, the 164-page book is published by Workman and retails for $11.95.

One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to succeed. Let’s do some branding.” “How can we make them succeed with ...

GEICO's ad campaign featuring cavemen became iconic, but what happened to the first actor behind that overgrown facial hair and overhanging brow?

Brands combine popular mascots for totally random collaboration. Now M&Ms and Geico have taken this sacred pop culture device into the world of commercials. In the ad by agency BBDO New York, Brown ...

Those big, shiny eyes, that dapper British accent, that long, green tail – the GEICO gecko is a pretty cute mascot (even if he is a lizard). He’s now the star of the insurance company’s new free ...