An entirely new TV model has been announced by Sony, and it promises to blow away even the popular QLED standard in terms of ...

With LED spacing of around 1cm in a backlight array, Sony claims, even a 100micrometer variation in the size of each RGB chip can only make about a 1% difference – which Sony maintains (and which ...

Sony's new True RGB backlight tech updates an old idea and promises even better, brighter colors.

NEW YORK—At IAB NewFronts 2026, Samsung Ads, the advanced advertising division of Samsung Electronics, unveiled a full-funnel performance platform powered by AI and shoppable innovation that includes ...

The new display technology is set to transform the TV landscape in 2026.

OLED and mini-LED are two of the best TV technologies. Which is better? Which should you get? Here are their pros and cons.

Sony has announced its new “True RGB” display technology, which independently controls red, green, and blue diodes for purer colors and the largest color volume in Sony TV history. The tech is the ...

Sony has unveiled its own take on mini LED TV tech called True RGB that swaps the standard white or blue backlights for an array of individually controlled red, green, and blue diodes. This ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more After years of development, Sony has finally taken the wraps off its latest advancement in TV technology.