The shoot was off to a rough start. Josh Suggs, the 22-year-old founder and chief executive of 203 Media, had been crisscrossing Manhattan’s Washington Square Park trying to find participants willing ...
It has long been understood that brand is advertising’s most powerful driver of growth. Yet, in a marketplace worth more than one trillion dollars, less than 10% of digital campaigns track brand ...
Opinions expressed by Entrepreneur contributors are their own. Not long ago, digital advertising was all about polish — sleek campaigns, flawless visuals and copy carefully crafted to persuade. But in ...
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