More than half (57%) of surveyed multinational marketers have established an in-house creative agency, and the trend could be accelerating under the coronavirus pandemic, according to a new report ...

Allstate, known for putting consumers “in good hands,” is now putting its advertising in those same hands. The insurance giant has formed a 200-person internal creative team—with plans to expand it—as ...

As part of March's Women’s History Month and more specifically, March 8 as International Women's Day, agencies continue to tap their internal creative teams to introduce programs to celebrate women.

The signs have been building for a while. Over the past few years, large advertisers, from FMCG conglomerates to new-age D2C challengers, have quietly but steadily moved creative work inward. What ...

During a recent virtual meeting with other business entrepreneurs, one participant shared her frustration regarding her "creativity block" and how it prevents her from creating new ideas for her ...

Burger King regularly turns heads with its marketing campaigns — whether it's roasting celebrities on Twitter or hacking a new technology to throw shade at a competitor. The work helped the burger ...

McDonald's took a 180-degree strategic turn this month by choosing the independent agency Wieden and Kennedy to lead its creative-advertising business in the US after an extended review. According to ...

Opinions expressed by Entrepreneur contributors are their own. Creativity is not only for artists; you can find it in all aspects of life, including the world of business. If you’re an entrepreneur, ...