Get an inside look at the editing process behind a cinematic BMW video project, from timeline organization to creative ...

BMW used AI to wholly generate a short video advertisement for the new iX3, and the company wasn't shy about saying it. BMW ...

Forget being shoved in an old folks’ home, the thing that worries me most about getting really decrepit is the prospect of one day having to turn in my driving license. Personally, I plan to keep on ...

BMW M is known for its powerful gas-powered sports cars, but its upcoming all-electric model could pack an even bigger punch. The team has been testing a secret EV prototype, dubbed “Beast,” since ...

BMW Group has announced a partnership with gaming platform AirConsole to implement “casual” video game options into the curved displays of new BMW vehicles. The games will exist within BMW’s ...

BMW North America has a whole treasure trove of classics we'd like to drive someday. From early pioneers such as the 2002 and ...

It’s been a few weeks since we last heard anything about the BMW M4 CSL, but the high-performance premium compact sports coupe from the Munich auto marque is back in the limelight. It has Motorsport ...

BMW, like Tesla before it, is bringing video games to its luxury cars. Passengers will be able to play games in the new 5 Series using their phones as controllers. BMW expects the feature will help ...

BMW is on the eve of releasing its first full-electric M cars and a new video from the performance wing reveals that it built a battery-powered M2 as a test mule. A glimpse of the electric coupe can ...

One does not have to be a BMW fan to tell that there is something extremely special about this example. Heck, they do not even have to be a petrolhead for that, because the car in question speaks for ...